Summary
A full-stack growth engine blending SEO, paid media, CRO, content, and retention with rigorous analytics—to lower CAC, grow LTV, and sustain momentum.
What we’ve Done
Acquisition
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SEO: technical, on-page, content, internal linking; news/edu/e-com nuances
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Paid: Google Ads/PMAX, Meta/LinkedIn; feed-based shopping ads; remarketing
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CRO: A/B & multivariate tests, heatmaps/recordings, landing page playbooks
Engagement & Retention
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CRM journeys, lifecycle emails/WhatsApp, referral & loyalty programs
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Content ops: topical maps, pillar/cluster, case studies & thought leadership
Measurement
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Tracking & consent, server-side tagging; GA4/Looker Studio dashboards
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Revenue, lead quality, CAC/LTV, ROAS; incrementality testing
Outcome Examples (targets you can tune later)
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Qualified leads ↑ 50–80% / CAC ↓ 30–40% / ROAS ≥ 4:1 / Repeat ↑ 25–35%
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Per-channel scorecards and weekly ops review
